老“铱星”公司的失败和新“铱星”公司在市场定位

The failure of the old "Iridium Star" Company and the creative attempts on market orientation, on price and service strategies, and on financial management of the new "Iridium Star" Company enlighten us that we can't do scientific and technological pioneering work without market orientation; that survival of the fittest is also true in the case of scientific and technological pioneering work; and that it is necessary to conduct a risk analysis on the investment of scientific and technological pioneering work.
老“铱星”公司的失败和新“铱星”公司在市场定位、价格策略、服务策略、财务管理方面的创新启示我们 :科技创业离不开市场定位 ,科技创业也是适者生存 ,科技创业投资要进行风险分析